The visitor target is 330,000 per year, with an average ‘per head’ spend of £4 while
on the pier. An annual total revenue therefore of £1.3million.
Hastings Pier Charity (HPC) will only receive a proportion of this income. Most
consumer revenues will go to food and beverage operators, who will only stay on
the pier if doing so is profitable and it is feasible for them to pay the rent (£150,000 for
the main two operators in 2016 rising to £230,000 in 2027).
It is vital to consider the sort of overall commercial offer that will ensure this
income is achieved, and to attract the right mix of businesses to generate the desired
footfall.
Particular challenges include the seasonality of the pier – it will mostly be
operating in deficit from October to May
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